Honours Diploma Course in Advertising, Marketing, Public Relations ( PR ) & HRM
Duration: 24 Months
Minimum Qualification: 10+2
Semester - I
- Advertising Theory
- Advertising Management
- Mass Media
- Business Correspondence
- Creative
- Basic Design
- Practical (Manual + Computerised)
- Computer Applications
- Project and Presentations
Semester - II
- Marketing Management
- Human Resource Management
- Basic Design
- Public Relation
- Principles of Management
- Business Correspondence
- Practicals
- Computer Applications
Semester - III
- Principle and practices of PR
- Marketing Management
- Principle and Practices of HRM
- Communication Technique
- Event Management
- Copy Writing & Graphic Designing
- Practicals
- Computer Applications
Semester - IV
- Specialization in any one subject
- Computer Applications
- Extra